Metropolitana brings its VFX to Shinjuku

Metropolitana brings its VFX to Shinjuku with the “Spain Up Your Life” campaign, an initiative promoted by ICEX Spain Export and Investment. The company developed the visual effects for a creative concept produced by Dcut, in collaboration with the agency DoubleYou, for the iconic 3D screen in Tokyo’s Shinjuku district (Japan)—one of the most spectacular and recognizable advertising platforms in the world.

On this project, our team worked to create a three-dimensional illusion capable of capturing the attention of thousands of people who pass through one of the busiest areas on the planet every day.

Creating content for an anamorphic screen like the one in Shinjuku presents a very unique challenge. Each element must be designed with the viewer’s point of view in mind so that the perspective works perfectly and the illusion comes to life. Behind those few seconds of visual impact lies meticulous work in composing, integrating, and fine-tuning every detail.

At Metropolitana, we had the privilege of handling the visual effects (VFX) that made this experience possible. It was a project where creativity and technical precision came together to transform a screen into a showcase capable of surprising and connecting with the audience.