Oreo and astronaut Katya Echazarreta, first Mexican woman to travel into space

May 15, 2024

Metropolitana collaborated with the production company Rebolucion and the director Luis Aguer for the development of the color grading of the Oreo spot ”Space Connections”.

Merca20 tells us a little more about this campaign:

Oreo and Mexican astronaut Katya Echazarreta have announced an unprecedented collaboration for their new ”Special Connections, Space Connections” campaign. The famous cookie brand will embark on a cosmic challenge, seeking to be the first to reach the stratosphere and recreate its iconic ritual in outer space.

Experiential advertising is based on the idea of actively engaging consumers, allowing them to experience the brand’s values and benefits in a tangible and exciting way. Whether through events, live activations, product sampling or interactive experiences, this strategy seeks to stimulate the senses and generate emotions that reinforce the bond between the consumer and the brand.

Oreo ~ Space Connections
Color grading by Metropolitana.

Production: Rebolucion Mexico
Director: Luis Aguer
DOP: Galo Olivares
Color grading: Marc Morató
Editor: Sebastian Palacio